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Flexible Work is Here to Stay

Flexible work means many different things, including flexible location, hours, time off, earning potential, job sharing options, and more. “It’s still the Wild West” is how one senior executive...

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Corporate Culture and Values Matter

Talent issues continue to dominate headlines and high-level corporate discussions. The need to restore trust in hospitality companies is essential to attract and retain qualified professionals....

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HSMAI Customer Insight: Travelers Use and Support Short Term Rentals | Longwoods

According to the latest Longwoods International tracking study of American travelers, 47% of them are likely to stay in a short-term rental (Airbnb, Vrbo, etc.) on their next trip.   A similar 49% of...

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HSMAI Customer Insight: Inflation’s Impact on Travel Planning Eases |...

According to the latest Longwoods International tracking study of American travelers, the percentage that say inflation is greatly impacting their travel decisions in the next six months has dropped to...

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HSMAI Customer Insight: Holiday Travel Outlook Is Positive | Longwoods...

According to the latest Longwoods International tracking study of American travelers, 92% of them have travel plans in the next six months, and 33% of them plan to spend more on holiday travel this...

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HSMAI Customer Insight: Travelers Cautiously Optimistic about 2024 Travel |...

According to the latest Longwoods International tracking study of American travelers, 92% of them plan to travel in the next six months, which is near a record high percentage in the past 12 months....

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HSMAI Customer Insight: Travelers Use of Chat GPT for Trip Planning Stalls |...

According to the latest Longwoods International tracking study of American travelers, only 14% of them have used Chat GPT to plan a trip in the past six months. And only 31% of them report that it is...

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HSMAI Perspective: Unlocking Talent Trends – Insights from the State of...

Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)    The hospitality industry is continually reshaped by transformative trends and...

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HSMAI Customer Insight: Millions of Travelers Planning Trips to See Eclipse |...

According to the latest Longwoods International tracking study of American travelers, 14% of them plan to travel at least 50 miles from home to view the solar eclipse on April 8th.  “For those...

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Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows...

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HSMAI Customer Insight: Strong Summer Travel Season Expected | Longwoods

According to the latest Longwoods International tracking study of American travelers, 92% have travel plans during the next six months. Thirty percent of travelers plan to spend more on summer travel...

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From Silos to Symphony: The Transformational Power of ‘Commercial’

The HSMAI Foundation’s latest research, “From Solos to Symphony: The Transformational Power of ‘Commercial’,” authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and...

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HSMAI Customer Insight: Americans Planning More International Leisure Trips |...

According to the latest Longwoods International tracking study of American travelers, 39% of them are likely to take an international leisure trip in the next 12 months.  And 34% of those planning...

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